CRM allows us to make informed decisions, increase productivity, as well as build relationshipswith the customers with thoughtful conversation. An insight of the business can be reflected bythe CRM with a single view using mashups, customizable workspace, timeline visualization ofevents etc. The CRM dashboard provides forecasted revenue, sales performance,service/support etc.CRM systems focus on top opportunities with simple methods to import leads into the system.Marketing campaigns can be maintained with on-demand service to effectively reach out tocontacts. The success of the CRM software is based on its intuitive interface with 360 degreeview on all customer interactions. It is also possible for the CRM to manage the meetings,appointments, phone calls etc to track the activities.